AUCKLAND'S 2ND SHOPIFY MEETUP - FEBRUARY 2017
Zyber was proud to host New Zealand’s 2nd Shopify Meetup, after the huge success and interest from the first!
The meetup was held at GridAKL at 101 Pakenham Street, Auckland CBD. People started arriving nice and early around 5.30pm. Networking and snacking on Toto’ Pizza took place for an hour before the event kicked off at 6.30pm.
WINNER, WINNER, CHICKEN DINNER!
With the cheeky Leonardo Garcia-Curtis as MC, he had guests playing a little game to try and find the most interesting person in the room. Attendees had to sit down if their answer was ‘true’ for the statement made by Leo. Everyone in the room was very interested to see what people were accomplishing online.
A few of these statements included, “sit down if you have 3 or less apps installed”, “sit down if you store did 5 or less orders today”,”sit down if you only sell within NZ”, and “sit down if you have two or more Shopify stores”.
WHAT WILL YOUR CUSTOMER PAY?
Leo began by educating the crowd of a couple of helpful websites that allow you to track how products are selling on ebay, what people are paying for them, and how popular they are.
This is a great way to test the market and see which products are currently popular and most likely to sell.
These services included:
Leonardo also spoke about Zyber’s latest app - A/B Split Test for Shopify. He mentioned that one of their users had split test a small change in price - from 6.95 to 7.95. The user had found that conversions were nearly identical - so he decided to raise his price and then split test a higher price again.
Another Split Test user split test his price as well. His original price was $350 and he raised his split test price to $490. The results were so astounding that he emailed Zyber to let them know of his success! The $490 price tag was selling MORE than the $350 he used to have.
James Kemp recommended that if you’re getting a small amount of traffic to your site, then make big split test changes, but if you’ve got a large number of traffic on your site, then it’s best to split test smaller changes.
If you’d like to split test the price of your products, check out the A/B Split Test app for Shopify here.
WINNING EMAIL SERIES
James’s mantra of the night was “email is not dead”. He talked about how most customers now come to expect a welcome email when they sign up with an account to your store.
Keep reading for his detail email series on Welcomes, Abandoned Carts, and Receipt emails.
Welcome Email Series
These emails should be set up to go out when a customer has created an account or made their first purchase with you.
- Welcome to the Family
- About your business
- Different ways the customer can communicate with you (email, phone etc.)
- How often they’ll hear from you
- Discount code to spend with your store
- A collection of your top sellers
Abandonment Cart Email Series
This email series can be setup to automatically go out using an email marketing provider like MailChimp, Soundest, or Klaviyo - great for Shopify users on the Basic plan!
- Send 1 hour after cart abandonment
- Reminder that they left it behind
- Send 24 hours after cart abandonment
- Follow up - why did you leave it behind? Did you run into an issue? Use this email as a chance to address any issues your shoppers raise.
- Send 48 hour after cart abandonment
- Bribe them - send a discount code. Tell them it expires soon!
Receipt Email Series
James stated that receipt emails receive consistently high open rates - so why not add some value to them?
- Be excited for them
- Ask “would you like to add anything to your order?”, suggest a related product
- Tell them when their order is going out and when they can expect to receive it
Ask them to review their purchase
- Referral incentive - ask them to refer their friends and give them a reward or discount in return for every friend referred
Interested in more online strategy tips? Book a time with James.
GUIDING YOUR TRAFFIC TO MAKE A PURCHASE
Ricky taught us how important it is to have a clear goal for our shoppers - and to make sure everything we have on our websites helps our traffic to reach that goal we have set for them.
Below is a representation of Ricky’s ideal pathway for an online store.
The diagram shows you different methods for each step of the way to bring your traffic back to purchasing your product if they don’t purchase the first time they visit your website.
Ricky first taught us about the basic pathway of Click Ad → View Website → Add to Cart → Purchase.
But what if your window shopper goes through those steps but doesn't make a purchase? Often people get distracted when they're browsing online, so you need to attract them back to your store.
You can do this by changing up your ad. If that doesn't improve things, you can change your targeting and even your channel (not every platform works for every online store). Give Instagram, Google, or Facebook a go.
If they've made their way to your website, you can then remarket them. Remarketing ads often include a discount code to incetivise the shopper to come back and save some money while they're there.
If they got so far as to adding it to their cart - you're doing well! But something stopped them from pulling the trigger. Were they distracted? By sending a series of Abandoned Cart emails you can draw the shopper back to your store with a friendly reminder or maybe a discount code for free shipping.
If they shopper still hasn't come back to make a purchase, you can try dynamic remarketing. This means that you know what product they're after, so you can market them according to what they're wanting. Again, you can try the discount code to pull them back in.
Once the shopper has made their way back and is ready to make their purchase, you can offer an upsell or cross sell on the product or cart page. For example, if they're buying a camera, you could offer a spare battery or lens cloth at a discounted price.
After the shopper has made a purchase from you and you've both had a positive experience, ask them for feedback on the product and the service they received from you. Product reviews are a wonderful way of providing social proof to other potential customers on your website. It also gives the customer a positive experience to know that you care about them and knowing that you'll address any issues that they run in to.
You can also give your customer an incentive to refer your products or company to their friends. Happy customers with friends are the best kind of advertising you could ever hope for!
Want to further develop a digital marketing plan? Chat with Ricky at Vyne.
Podlife sell beautifully built portable rooms for both home, beach and business.
James & Ahna shared their story of how they had the brilliant idea of how they were going to run their new business, but didn’t know what the end product or their brand would be.
Ahna & James were adamant that they were going to get help with getting their business off the ground this time around. They knew they needed help with the skills they didn’t yet have.
The help they received from professionals gave them a flying start - even Ricky didn’t anticipate their product going viral on Facebook!
Their newest challenge is to now have the correct systems in place to deal with all the attention and enquiries they are getting from their virality online.
Even though they don’t directly sell their product online, they chose Shopify inorder to future-proof their website. They want to be able to sell furniture and accessories later down the line and recognise that Shopify is the best platform that allowed them to do this.
Visit Podlife here: https://www.podlife.co.nz/
Little Ones sells digital sleeping guides and helpful advice for parents of babies and toddlers.
Nicky & Amanda shared their Little Ones journey with us - all the way from a simple Wordpress blog to a successful Shopify store! They eventually moved over to Shopify as they found it so much easier to use and ridiculously easy to sell their products to their blog readers.
Their main source of traffic was their content rich blog posts which were offering advice and support to parents all around the world. These blog posts included links to their products.
They began selling their products for under $10, but, through scaling, they were able to get their product price upto $21. Their shoppers and repeat customers find Little Ones products so helpful, that the price doesn’t seem to matter. Apparently, you can’t put a price on a sleeping baby!
Amanda & Nicky even found greater success with their recent video testimonials of their happy customers sharing what they loved about their Little Ones products.
They said their secret to driving their traffic was by posting a blog, testimonial, and case study every other day. As well as keeping their branding consistent over multiple platforms, i.e. Shopify, Email, and Social Media.
Visit Little Ones here: https://www.littleones.co/
Want to download the slideshow from the Shopify Meetup?
Easy, click the button below!